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How To Determine The Lifetime Value of Your E-Commerce Customers [Tutorial]
Today’s marketing efforts must account for profitability. At the end of the day we need to make sure a customer’s value exceeds what we are spending to acquire that customer, which means – queue music...
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EXACT MATCH IN ADWORDS IS GOING AWAY – BUT WAS IT EVER REALLY THERE?
Google recently announced an important change coming to Adwords in late September – the removal of the exact match option for search queries. According to the Google Adwords blog: … Whether it’s “kid...
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10 eCommerce Best Practices for Holiday Planning
Every year, holiday seems to somehow happen suddenly. eCommerce retailers, both small and large, often wait until the very last minute to plan their holiday marketing strategies. Why? Because they are...
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